Blar i NHH Brage på forfatter "Næss, Synne Helletun"
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Addressing gender differences in green consumption : does communication of effectiveness make a difference?
Jerndahl, Siri Rygh; Næss, Synne Helletun (Master thesis, 2018)Purpose: Existing literature has established that, to consumers, there are several drivers and barriers behind the adoption of environmentally friendly products. We explore gender differences in perceived environmental ...